DIRECTOR OF DIGITAL COMMUNICATIONS & MARKETING
One of the nation’s largest and most cutting-edge public media companies is seeking a digital native to lead its evolving Digital Communications and Marketing team. Rocky Mountain Public Broadcasting, based in Denver, serves the Rocky Mountain region as a PBS and NPR affiliate with an expanding portfolio of digital assets, including applications, multiple websites, a robust social media presence, myriad brands such as Rocky Mountain PBS I-News, KUVO Jazz Radio and more. We are seeking the right leader to execute a multi-platform vision based on fully leveraging all aspects of the organization’s brand. In addition to leading a team of innovative, cutting-edge content creators, this person will be responsible for strategically leading the daily operation of Rocky Mountain PBS’ marketing and branding efforts.
Successful candidates will have the ability to think entrepreneurially, with self-motivation, new approaches to audience engagement, and the ability to measure and report progress. They will have experience building brands with an emphasis on digital platforms. They will be adept to change, comfortable leading a high performing team, and be able to leverage knowledge to the collective benefit of the organization as Rocky Mountain PBS works to adapt to changing audience behaviors. Public speaking and data analysis skills are a must. Spanish language skills are a plus. Candidates should have an eye toward the evolution of digital communications and public media in general, work well with others, and be adept at public speaking and training others.
QUALIFICATIONS: At least 3-5 years of management experience in digital platforms, marketing, media, and/or brand leadership or equivalent experience. BA required with a preference in Business, Mass Communications, Marketing, Public Relations, Journalism or comparable area of study. MBA or comparable advanced degree a plus. Must demonstrate success in managing staff and budgets. Prefer experience with brand management, strategic digital content creation, and a demonstrated ability in working closely with membership, sales, and production teams. Spanish language skills a plus.
TYPICAL DUTIES: Develops and leads the organization’s marketing, branding and digital strategy and execution. Develop strategy and lead message integration across all platforms to build and grow brand equity. Create and oversee execution of marketing and promotion plans, on-air implementation, and in-house creative on all platforms to support Rocky Mountain PBS’ initiatives, programs, fundraising and engagement efforts. Research/identify audience engagement patterns and key market trends to hone target messages, look/feel and revenue opportunities. Oversee print collateral, premiums and relationships with outside vendors. Oversee all written documents, publicity and media relations. Maintain current partnerships and build new collaborations to benefit brand. Oversee organization’s digital efforts, which includes leadership over the following: Compiling and analyzing digital data for smarter messaging and engagement; Producing, managing and tracking e-marketing and cultivation campaigns; Targeted newsletters and promotions; Social media; Surveys and data collection and analysis. Proposes, administers and oversees all brand activities for Rocky Mountain PBS, including community outreach, media relations and online promotions. Proposes, administers and oversees all paid, trade and earned advertising campaigns for Rocky Mountain PBS, and maintains a strong relationship with local, regional and national print, online and broadcast media, as well as civic and professional organizations and governmental agencies to promote awareness of Rocky Mountain PBS programming and activities. Works closely with appropriate managers to ensure consistent image on-air, online and in print materials produced by or for Rocky Mountain PBS.
PROCEDURE FOR APPLICATION: Persons interested in this position should submit the following items via email to firstname.lastname@example.org. Please put “Director of Digital Marketing” in the subject line.
1. A cover letter detailing how the applicant’s qualifications fit RMPBS’ needs and stating how you found out about this opening.
2. A résumé detailing education, training, salary history, and employment experience.
3. Names, addresses, and phone numbers of at least three professional references with a thorough knowledge of the applicant’s professional experience and achievements.
4. Salary requirements.
Position will be posted at rmpbs.org/jobs until filled. No phone calls please.
KRMA-TV/KTSC-TV/KRMJ-TV/KRMU-TV/KRMZ-TV and KUVO-FM/KVJZ-FM are licensed to and operated by Rocky Mountain Public Broadcasting Network, Inc., as non-commercial public television and radio stations. We are an Equal Opportunity Employer.