in radio 37 yrs. We “knew” this info in the 80s, when the “cutoff” was 24, not 34. good info
After sixty years of research, it’s conventional wisdom: as people get older, they stop keeping up with popular music. Whether the demands of parenthood and careers mean devoting less time to pop culture, or just because they’ve succumbed to good old-fashioned taste freeze, music fans beyond a certain age seem to reach a point where their tastes have “matured”.
That’s why the organizers of the Super Bowl — with a median viewer age of 44 — were smart to balance their Katy Perry-headlined halftime show with a showing by Missy Elliott.
Spotify listener data offers a sliced & diced view of each user’s streams. This lets us measure when this effect begins, how quickly the effect develops, and how it’s impacted by demographic factors.
For this study, I started with individual listening data from U.S. Spotify users and combined that…
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