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What the radio industry should be doing is building local programs with local personalities featuring local bands and artists and originating from local stations. –  iTunes “Radio” Is Coming by  Jerry Del Colliano from Inside Music Media

This quote is worth repeating every day by all of us concerned with local music… and local radio, which is changing before our eyes and ears.

Since I track Colorado music spins at public radio stations around the state, I can state with near-absolute certainty that KRFC plays more Colorado based music than any other public radio station in Colorado today.  In the past month ending April 18 KRFC has aired 253 unique album titles by local Colorado artists and/or bands.  That is ON TOP OF the Live @ Lunch feature that airs approximately 21 times a month.

Become a member.  Support Colorado music.  Support locally produced local radio.  Without your continued support what we have today may be gone tomorrow and I’m not kidding.  We NEED your support (all public radio needs your continued support) in order to sustain, and to grow as technology around us advances relentlessly.

Please don’t wait, or expect that someone else will be the one who gives…. and as much as I’d love it if you called in during this Saturday’s Colorado Sound program, I’d be just as happy if I knew you became a member via any mechanism we have established for you to do that.

I hope to see your name on the list of those who became a member and showed your support of local programs with local personalities featuring local bands and artists, originating from a local station.

The KRFC Spring Fund Drive runs April 23 to May 1

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