When An Industry Ends What Happens Next?

In March, iTunes reported a negative growth in new music submitted for the first time in history.  Apple Admits That Fewer Artists Are Releasing Music on iTunes…

In June, elitedaily.com reported “How One Generation Was Single-Handedly Able To Kill The Music Industry.

In 2000, no one I knew could have imagined smartphones, or iPads, or nearly ubiquitous wi-fi and broadband technologies, sufficiently powerful and cheap enough to allow for unfettered streaming of audio and video content.  NO ONE could have imagined YouTube, or the impact it would have on how we discover new music.

We used to talk a lot about bringing down the industry.  We used to talk a lot about how everyone who wanted to should be able to do music.  Today, you can make a recording for almost nothing.  Today, you can buy an instrument for the cost of the software to power it.  Today all you need is an iPhone.


Today the industry as we knew it has become something else – and it feels weird for a lot of us.

How many cds have you purchased this year?  How many singles or albums have you downloaded (and paid for)?  How many small local shows have you attended this year?  How many Colorado acts have you seen live, or purchased recordings from?

If music is free to consume, how do we cover the cost of getting it to the consumer?

That’s a hard question to answer.



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