DENVER, CO (June 30, 2025) — Colorado Music Hall of Fame (CMHOF), with support from a Tourism Management Grant from the Colorado Tourism Office (CTO), is proud to unveil a bold, first-of-its-kind Colorado Music Tourism Strategy—a statewide action plan designed to brand Colorado as a top-tier music destination, foster collaboration across the music and tourism industries, and grow Colorado’s music economy.
Developed over the course of 10 months with facilitation by destination consulting firm Mission2Market, the strategy engaged over 1,300 residents, visitors, and industry professionals, and was shaped by a 60-member task force representing every region of the state.
“Colorado’s music legacy is as vast and diverse as its landscape,” said Karen Radman, Executive Director of Colorado Music Hall of Fame. “This strategy reflects a shared vision for Colorado’s future—one that celebrates our past, supports our music communities today, and positions the state as a must-visit destination for music lovers worldwide. Developing this strategy was truly a collaborative effort, uniting the music and tourism industries across the state.”
Three Strategic Goals Drive the Initiative
- Brand Colorado as a Music Destination
The strategy calls for a new statewide Colorado Music Trail, digital hubs showcasing music venues and experiences, and a unified brand identity to promote Colorado’s vibrant music scene and rich heritage—from Red Rocks to Telluride, from Fort Morgan to Durango.
- Foster a Cohesive, Collaborative Music Industry
By connecting artists, venues, promoters and tourism professionals, the plan seeks to lower barriers for artists through tools like a statewide venue database, multi-city tour coordination and affordability-focused partnerships with local businesses and government. - Champion the Value of Colorado’s Music Economy
The plan outlines steps to update the state’s economic impact data, advocate for industry-supportive funding and incentives, and equip civic leaders with resources to champion live music as a vital part of Colorado’s culture and economy.
What’s Next
As part of the next phase, The Hall has launched the “Discover: Colorado’s Music Scene” platform on its comprehensive music website at cmhof.org/colorado-music-scene. Visitors can access the full Colorado Music Tourism Strategy along with practical tools and resources designed to support musicians, communities, travelers and industry professionals in building and celebrating Colorado’s dynamic music scene. This page will eventually be home to the Colorado Music Roadmap, connecting fans to iconic venues, historic destinations and music festivals across the state.
All compiled on The Hall’s website, partners such as FoCoMA, Indie Music Alliance, and Chris K’s Colorado Playlist have already stepped up to share tools and databases. The CTO has added a live music link on Colorado.com, while Localify.org will help music fans discover local artists and events across the state.
Colorado Music Hall of Fame now invites partners, civic leaders and music lovers to join in advancing this shared vision.
“This isn’t just a strategy—it’s a movement,” said Radman. “Together, we can ensure Colorado’s music scene remains one of the most vibrant and welcoming in the nation.”
Chris K's Colorado Playlist 